Brand Elements Brand Elements

The Iowa State Brand Standards Guide is a set of graphic elements and guidelines that, when properly executed, holds all the colleges, units, institutes, and centers within our university together. Each element has a specific role in preserving our university’s prestigious reputation in the academic world.

Brand Architecture – describes the university’s branded house strategy

Wordmark – primary identifier for the entire university and all its segments

Color Palette – creates the foundation for your communication

Typography – gives a voice to your message

Photography – draws attention to your message

Adventure Campaign Assets – provides university units with proprietary resources for creating student recruitment communications

Editorial Standards – delivers the tone of your message

It is crucial that we use these elements wisely and responsibly. They represent the university as a whole. Adhering to these guidelines fosters a strong brand identity for Iowa State University and helps ensure consistency throughout all internal and external communications.

Due to the multitude of mediums used in communications today, our guidelines include variations of these elements to maintain this university’s standards of excellence.

“The times have changed, but design still has to be simple, original and strong, and it has to work in all kinds of ways.” – Ivan Chermayeff (Partner at Chermayeff & Geismar & Haviv)