The alignment options for the primary wordmark are left alignment or center alignment, dependent upon the alignment of the surrounding content.
Area of Isolation
An area of isolation must be utilized for the wordmark to achieve maximum visual impact. Do not place type, photos, or any other high contrast elements within this area. The area of isolation represents the space surrounding all four sides of the wordmark graphic and can be measured using 1/2 of the height of the letter “I” in “Iowa” of the university wordmark.
Official Name Wordmark
Abbreviated Name Wordmark
The size of our wordmark's large capital letters (I, S, or U) should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction. The size of the modifier, when used, is determined by making the height of the first capital letter in the unit name equal to half of the height of the cap “I” in the wordmark.
When the wordmark appears on apparel, it should always have a ® registration notice. When the wordmark appears on any other type of merchandise, including display banners, the ™ notice should be used. The ® and ™ notices are not needed on stationery, marketing collateral or interactive communications.
Correct placements for both the ® and ™ notices with the wordmark are shown below. For your convenience, these have already been created for you and are available for download.