The Iowa State University color palette reflects the clarity and depth of our community’s values, and it is deeply rooted in the university’s land-grant mission. Consistent and appropriate use of these colors will create a strong and consistent graphic image for the university. This established system of colors for graphic communications ties all the colleges, institutes, centers and units of our university together.

To ensure the consistency of our visual identity, web specific colors are provided for digital usage needs.

Pantone Matching System (PMS) colors and CMYK values are provided for color printing applications. For more information on Pantone Matching System see Web safe Hexadecimal (HEX) values are provided for web use.