College, Department, Unit Wordmark Guidelines
The university wordmark is the largest element with the college, department, or unit name placed below to clearly communicate that it is an entity within Iowa State University and derives its value from this association.
When the wordmark needs to represent multiple colleges/departments/units, the colleges/departments/units should appear stacked with consistent font styles.
Wordmark suites are available for colleges, departments and units. These suites include all approved orientations (primary/secondary) and variations (colors, registration/trademark) of the wordmark. For your convenience, a suite of wordmarks for all colleges are available for download on CyPoint. Department and unit wordmark suites can be developed for your marketing needs for $261 by contacting Kristin Kerr with PUSH Branding, kkerr@pushbranding.com.
(Please note, wordmarks for download are vector PDFs appropriate for all digital and print uses. If a reverse version is desired, please change spot color to white.)
Remember Cyclone fans, yellow or gold paper with black ink is never a good combination!
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Alignment
The alignment options are left or center alignment, dependent upon the flush placement of the surrounding typography. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Kristin Killian with PUSH Branding + Design, kkillian@pushbranding.com.
Center
Left
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Area of Isolation
An area of isolation must be utilized for the wordmark to achieve maximum visual impact. Do not place type, photos, or any other high contrast elements within this area. The area of isolation represents the space surrounding all four sides of the wordmark and can be measured by 1/2 of the height of the letter “I” in “Iowa State University" of the university wordmark. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Kristin Killian with PUSH Branding + Design, kkillian@pushbranding.com.
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Color
When the wordmark includes the college/department/unit name, the wordmark/unit name can only be printed in one of the following colors. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Kristin Killian with PUSH Branding + Design, kkillian@pushbranding.com.
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Minimum Size
The size of our wordmarks's large capital letters (I, S, or U) should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Kristin Killian with PUSH Branding + Design, kkillian@pushbranding.com.
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Unit Name
The unit name is the content below the university wordmark and is set in Univers Black font. Both the height of the unit name and the area between should be 1/2 cap the initial "I" in "Iowa State University", as shown below. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Kristin Killian with PUSH Branding + Design, kkillian@pushbranding.com.
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Trademark Symbols
When the wordmark appears on apparel, it should always have a ® registration notice. When the wordmark appears on any other type of merchandise, including display banners, the ™ notice should be used. The ® and ™ notices are not needed on stationery, marketing collateral or interactive communications.
Correct placements for both the ® and ™ notices with the wordmark are shown below. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Kristin Killian with PUSH Branding + Design, kkillian@pushbranding.com.
Registration
Trademark
