College, Department, Unit
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Alignment
The alignment options are left or center alignment, dependent upon the flush placement of the surrounding typography. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Megan Halsch with PUSH Branding + Design, mhalsch@pushbranding.com.
Center
Left
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Area of Isolation
An area of isolation must be utilized for the wordmark to achieve maximum visual impact. Do not place type, photos, or any other high contrast elements within this area. The area of isolation represents the space surrounding all four sides of the wordmark and can be measured by 1/2 of the height of the letter “I” in “Iowa State University" of the university wordmark. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Megan Halsch with PUSH Branding + Design, mhalsch@pushbranding.com.
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Color
When the wordmark includes the college/department/unit name, the wordmark/unit name can only be printed in one of the following colors. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Megan Halsch with PUSH Branding + Design, mhalsch@pushbranding.com.
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Minimum Size
The size of our wordmarks's large capital letters (I, S, or U) should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Megan Halsch with PUSH Branding + Design, mhalsch@pushbranding.com.
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Unit Name
The unit name is the content below the university wordmark and is set in Univers Black font. Both the height of the unit name and the area between should be 1/2 cap the initial "I" in "Iowa State University", as shown below. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Megan Halsch with PUSH Branding + Design, mhalsch@pushbranding.com.
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Trademark Symbols
When the wordmark appears on apparel, it should always have a ® registration notice. When the wordmark appears on any other type of merchandise, including display banners, the ™ notice should be used. The ® and ™ notices are not needed on stationery, marketing collateral or interactive communications.
Correct placements for both the ® and ™ notices with the wordmark are shown below. Too technical? Looking for a quick, convenient solution? Department and unit wordmark suites can be developed for your marketing needs for $261 within three days by contacting Megan Halsch with PUSH Branding + Design, mhalsch@pushbranding.com.
Registration
Trademark
