Area of Isolation
An area of isolation must be utilized for the wordmark to achieve maximum visual impact. Do not place type, photos, or any other high contrast elements within this area.
The area of isolation represents the space surrounding all four sides of the wordmark and can be measured by 1/2 of the height of the letter “I” of “Iowa” in the university wordmark.
Only the following colors should be used in the wordmark. These colors preserve the integrity of our university identity.
The size of our wordmarks's large capital letters (I, S, or U) should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction.
When the wordmark appears on apparel, it should always have a ® registration notice. When the wordmark appears on any other type of merchandise, including display banners, the ™ notice should be used. The ® and ™ notices are not needed on stationery, marketing collateral or interactive communications.
Correct placements for both the ® and ™ notices with the wordmark are shown below. For your convenience, these have already been created for you and are available for download.