Secondary Wordmark Wordmark Guidelines

The primary wordmark is the preferred version for use. Under certain circumstances, it may be required to use the secondary wordmark. The format of the secondary wordmark is differentiated by the “stacked” format. The stacked wordmark is a separate graphic element and should never be created by manipulating the primary wordmark. Such circumstances for use of secondary wordmark include one-column ads, podium sign, identification stickers, and certain merchandise or apparel. (Please note, wordmarks for download are vector PDFs appropriate for all digital and print uses. If a reverse version is desired, please change spot color to white.)



Download Secondary Wordmark

Remember Cyclone fans, yellow or gold paper with black ink is never a good combination!

  • Area of Isolation

    An area of isolation must be utilized for the wordmark to achieve maximum visual impact. Do not place type, photos, or any other high contrast elements within this area.

    The area of isolation represents the space surrounding all four sides of the wordmark and can be measured by 1/2 of the height of the letter “I” of “Iowa” in the university wordmark.


  • Color

    Only the following colors should be used in the wordmark. These colors preserve the integrity of our university identity.

    One Color


  • Minimum Size

    The size of our wordmarks's large capital letters (I, S, or U) should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction.


  • Trademark Symbols

    When the wordmark appears on apparel, it should always have a ® registration notice. When the wordmark appears on any other type of merchandise, including display banners, the ™ notice should be used. The ® and ™ notices are not needed on stationery, marketing collateral or interactive communications.

    Correct placements for both the ® and ™ notices with the wordmark are shown below. For your convenience, these have already been created for you and are available for download.