A brand is an asset—to be protected, preserved, and nurtured.

Building, protecting, and enhancing the brand requires desire and a disciplined approach to ensure its integrity and relevance.

What is a Brand?

It's a feeling. It's a perception. It's the culmination of each individual element of an organization that is experienced by someone. For Iowa State, it includes our wordmark, the sound of the Campanile bells on a spring day, our websites, the way we answer the phone, and everything in between. Each element is critical to the cumulative success of the overall university brand.

The Iowa State University Brand

Our brand is built to further the mission of our inaugural land-grant university heritage and convey the student-friendly adventure we've become known for. Your participation in this guide will foster a strong, unified image that will further the reputation of our entire university.