Brand Standards

A brand is an asset—to be protected, preserved, and nurtured. Building, protecting, and enhancing the brand requires desire and a disciplined approach to ensure its integrity and relevance.

+What is a Brand?

It's a feeling. It's a perception. It's the culmination of each individual element of an organization that is experienced by someone. For Iowa State, it includes our wordmark, the sound of the Campanile bells on a spring day, our websites, the way we answer the phone, and everything in between. Each element is critical to the cumulative success of the overall university brand.

+The Iowa State University Brand

Our brand is built to further the mission of our inaugural land-grant university heritage and convey the student-friendly adventure we've become known for. Your participation in this guide will foster a strong, unified image that will further the reputation of our entire university.