To strengthen audience awareness for the connection between the university and Iowa State faculty laboratories it is preferred that the name of the laboratories use the same wordmark lock up https://www.brandmarketing.iastate.edu/wordmark/college-department-unit/. If a laboratory has created an independent logo, it is recommended that the university wordmark appear somewhere on print and digital communications and promotional merchandise ordered by the faculty laboratory. The university wordmark should not be attached to the laboratory’s own logo.