Just as the university strives for consistency of communication design, it also encourages clarity and consistency in its messages. Our audiences oftentimes overlap; the parent of a prospective student could also be a graduate, a legislator, a donor or an employer of our graduates. The Iowa State materials received by that one person could come from admissions, the alumni association, his or her college, governmental relations, or one of the college career services offices. It is important that we all treat language, punctuation, and grammar consistently and clearly.
The Chicago Manual of Style and The Associated Press Stylebook provide the foundation for this guide. Strunk and White’s The Elements of Style is also a resource.
Use this guide to help you write anything intended for the campus and external audiences. If you are doing technical or academic writing, some of these guidelines may not be appropriate.