Location Wordmark Guidelines

University promotional materials sometimes need to include our city and state location. Consider using the wordmark/location combination for:

  • Print and television advertising that reaches regional and national audiences
  • Printed banners and posters that are used and distributed out-of-state  
  • University Boulevard banners

The primary wordmark with the location modifier is available for download here.

  • Alignment

    The alignment options are left or center aligned, dependent upon the flush placement of the surrounding typography.

    Center

    wordmark-location-alignment-center

    Left

    wordmark-location-alignment-left

  • Area of Isolation

    An area of isolation must be utilized for the wordmark to achieve maximum visual impact. Do not place type, photos, or any other high contrast elements within this area. The area of isolation represents the space surrounding all four sides of the wordmark and can be measured by 1/2 of the height of the letter “I” in “Iowa” of the university wordmark.

     

  • Color

    Only the following colors can be used in the wordmark. These colors preserve the integrity of our university identity.

    wordmark-location-color-1

  • Minimum Size

    The size of our wordmark's large capital letters (I, S, or U) should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction. The size of the location, when used, is determined by making the height of the first capital letter in the unit name equal to half of  the height of the cap “I” in the wordmark.

    wordmark-primary-minimum

  • Trademark Symbols

    When the wordmark appears on merchandise or apparel, it should always have a ® registration symbol. When the wordmark appears on any other type of apparel, including headwear or footwear, the ™ trademark symbol should be used. The ® and ™ symbols are not needed on stationery, marketing collateral or interactive communications.

    Correct placements for both the ® and ™ symbols with the wordmark are shown below.

    Registration

    wordmark-location-registration-r

    Trademark

    wordmark-location-registration-tm