Brand Architecture Brand Elements
Our Brand Standards Guide is built on a monolithic (“branded-house”) strategy, where the university wordmark is the primary identifier for all units, divisions, products, and services. The Iowa State University wordmark and its configurations detailed in these guidelines are the only acceptable graphic identification for the university and its colleges, units, institutes, or centers. NO OTHER LOGOS, SYMBOLS OR TYPE TREATMENTS should be developed or used by colleges, departments, divisions, units, centers or institutes. Exceptions are granted under extreme circumstances if a unit is not central to the university’s mission, competes in a retail or corporate environment, or is celebrating a milestone anniversary. A request for an exemption must be made to the Director of University Marketing, firstname.lastname@example.org. Adhering to these guidelines reinforces the reputation of the whole university and all its parts.
The philosophy of a monolithic (“branded-house”) architecture is “a rising tide floats all boats.”