Brand Elements Brand Elements

The Iowa State Brand Standards Guide is a set of graphic elements and guidelines that, when properly executed, holds all the colleges, units, institutes, and centers within our university together. Each element has a specific role in preserving our universitys prestigious reputation in the academic world.

Wordmark – primary identifier for the entire university and all its segments.

Typography – gives a voice to your message

Color Palette – creates the foundation for your communication

Photography – draws attention to your message

Editorial – delivers the tone of your message

It is crucial that we use these elements wisely and responsibly. They represent the university as a whole. Adhering to these guidelines fosters a strong brand identity for Iowa State University and helps ensure consistency throughout all internal and external communications.

Due to the multitude of mediums used in communications today, our guidelines include variations of these elements to maintain this university’s standards of excellence.

“The times have changed, but design still has to be simple, original and strong, and it has to work in all kinds of ways.” – Ivan Chermayeff (Partner at Chermayeff & Geismar & Haviv)